{"id":7,"date":"2026-05-25T17:18:07","date_gmt":"2026-05-25T15:18:07","guid":{"rendered":"https:\/\/lab.muhd.shop\/?p=7"},"modified":"2026-06-04T18:34:33","modified_gmt":"2026-06-04T16:34:33","slug":"cultura-base","status":"publish","type":"post","link":"https:\/\/lab.muhd.shop\/es\/2026\/05\/25\/cultura-base\/","title":{"rendered":"Cultura Base"},"content":{"rendered":"\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-bdca16e8d36c35c6d529d9acd8b6ff8f wp-block-paragraph\">Este trabajo busca abordar las problem\u00e1ticas de la <strong>valorizaci\u00f3n social del patrimonio<\/strong>, especialmente desde las necesidades de los gestores culturales. El proyecto se plantea como una herramienta de apoyo para el dise\u00f1o de nueva oferta cultural, actividades de mediaci\u00f3n educativa y la programaci\u00f3n art\u00edstica.<\/p>\n\n\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-dbf7d9c34f938efaf9c44a0ca976dd5a wp-block-paragraph\">Las herramientas de comunicaci\u00f3n digital cumplen un rol clave en la relaci\u00f3n de los centros culturales con sus p\u00fablicos, tanto desde la incorporaci\u00f3n de pr\u00e1cticas de marketing cultural, como a partir de las funcionalidades t\u00e9cnicas que permiten recoger y procesar informaci\u00f3n sociodemogr\u00e1fica, rese\u00f1as y otros datos clave para una retroalimentaci\u00f3n completa de la programaci\u00f3n ofrecida.<\/p>\n\n\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-e72a375de266e3dd3395951f6164c4b8 wp-block-paragraph\"><span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">Para<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">ello,<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">es<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">necesario<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">atender<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">la<\/span> <strong><span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">falta<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">de<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">informaci\u00f3n<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">sobre<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">la<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">composici\u00f3n<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">de<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">los<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">p\u00fablicos,<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">sus<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">h\u00e1bitos<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">de<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">consumo<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">cultural,<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">sus<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">intereses<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">y<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">su<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">valoraci\u00f3n<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">actual<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">de<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">la<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">oferta<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">disponible<\/span><\/strong><span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">,<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">as\u00ed<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">como<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">evaluar<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">el<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">desempe\u00f1o<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">actual<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">de<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">las<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">instituciones<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">en<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">t\u00e9rminos<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">de<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">su<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">presencia,<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">disponibilidad<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">digital<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">y<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 0ms; --sd-easing: ease-in;\">estrategias<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 250ms; --sd-easing: ease-in;\">de<\/span> <span data-sd-animate=\"true\" style=\"--sd-animation: sd-fadeIn; --sd-duration: 250ms; --sd-easing: ease-in;\">comunicaci\u00f3n.<\/span><\/p>\n\n\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-330f586ab1a586f904a2e60cfa4844c4 wp-block-paragraph\">En el desarrollo de este trabajo, la extracci\u00f3n y an\u00e1lisis de estos datos tuvo como objetivo desarrollar un prototipo en la web que constituye <strong>un perfil digital de centros culturales de la ciudad de Valencia<\/strong>, con una visualizaci\u00f3n intuitiva tipo <em>dashboard<\/em> que permita ubicar los centros culturales en el mapa de la ciudad, resumir la programaci\u00f3n de actividades de cada centro cultural seg\u00fan disciplinas art\u00edsticas y p\u00fablicos objetivo.<\/p>\n\n\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-4b260af9246f1b7641669ebb3a16f7fd wp-block-paragraph\">Por otra parte, evaluar la presencia digital de cada centro cultural en un \u00edndice de referencia; y, por \u00faltimo, sintetizar datos de reputaci\u00f3n desde Google Reviews.<\/p>\n\n\n\n<p class=\"has-text-align-center has-primary-color has-text-color has-link-color wp-elements-b86edd2f891389943c85422088791b1f wp-block-paragraph\">Ingresa al <a href=\"https:\/\/lastaquillasdebellasartes.notion.site\/El-perfil-digital-de-los-Centros-Culturales-de-Valencia-2e3c18ce59e0807a9bcefe01ddc4810a\" data-type=\"link\" data-id=\"https:\/\/lastaquillasdebellasartes.notion.site\/El-perfil-digital-de-los-Centros-Culturales-de-Valencia-2e3c18ce59e0807a9bcefe01ddc4810a\" target=\"_blank\" rel=\"noreferrer noopener\">prototipo del proyecto<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"371\" src=\"https:\/\/lab.muhd.shop\/wp-content\/uploads\/2026\/05\/Cabecera_CulturaBase-1024x371.png\" alt=\"\" class=\"wp-image-41\" srcset=\"https:\/\/lab.muhd.shop\/wp-content\/uploads\/2026\/05\/Cabecera_CulturaBase-1024x371.png 1024w, https:\/\/lab.muhd.shop\/wp-content\/uploads\/2026\/05\/Cabecera_CulturaBase-300x109.png 300w, https:\/\/lab.muhd.shop\/wp-content\/uploads\/2026\/05\/Cabecera_CulturaBase-768x278.png 768w, https:\/\/lab.muhd.shop\/wp-content\/uploads\/2026\/05\/Cabecera_CulturaBase.png 1490w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Proyecto desarrollado por Abel Ram\u00edrez Panta y Santiago del Valle D\u00e1vila.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Fecha de publicaci\u00f3n original: 12 de enero, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este trabajo busca abordar las problem\u00e1ticas de la valorizaci\u00f3n social del patrimonio, especialmente desde las necesidades de los gestores culturales. El proyecto se plantea como una herramienta de apoyo para el dise\u00f1o de nueva oferta cultural, actividades de mediaci\u00f3n educativa y la programaci\u00f3n art\u00edstica. Las herramientas de comunicaci\u00f3n digital cumplen un rol clave en la&hellip;&nbsp;<\/p>\n","protected":false},"author":1,"featured_media":43,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[6],"tags":[26,9,8,7,25],"class_list":["post-7","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-proyectos","tag-abel-ramirez","tag-estudio-de-datos","tag-gestion-cultural","tag-patrimonio","tag-santiago-del-valle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cultura Base - LABMUHD<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cultura Base - LABMUHD\" \/>\n<meta property=\"og:description\" content=\"Este trabajo busca abordar las problem\u00e1ticas de la valorizaci\u00f3n social del patrimonio, especialmente desde las necesidades de los gestores culturales. 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